Join us on a Naturally Good Journey
Earlier this summer, we carried out research among 1,000 UK adults to find out whether the nation is eating naturally good and if not, why not. Some of the results shocked us and we realised we needed to go further to inspire people to eat naturally good so we’re sending some of our foodie friends on a #NaturallyGoodJourney.
Four in five Brits would like to eat healthier
Just two thirds (63%) of people admitted to eating at least one healthy meal a day with one in 20 (5%) admitting they never eat healthily. When asked if they were satisfied with their diets, four in five (83%) admitted that they would like to eat healthier. Despite arguably being better informed about the benefits of a healthy diet and the goodness in natural foods than ever before, a staggering three quarters (73%) of Brits surveyed admitted they aren’t getting their five a day, with one in 10 (11%) people admitting they never eat five portions of fruit and vegetables a day.
‘I don’t have enough time’
When we dug a little deeper into the reasons people weren’t eating healthily, the top answer unsurprisingly was not having enough time (40%). Also scoring highly was liking sweet and/or indulgent treat foods (39%), finding cooking difficult (31%) and needing to eat on the go (20%). This comes as no surprise as more and more of us are leading busy lives and when it comes to that all important down-time, there’s a constant struggle between being healthy and enjoying life. We want to show everyone that healthy eating can be quick, fun and delicious.
Follow our foodie friends’ #NaturallyGoodJourney
In order to showcase just how quick, easy and tasty naturally good, healthy food can be, we’ve enlisted some help from four of the UK’s most exciting food bloggers. They will go on their very own #NaturallyGoodJourney and share with you their experience and tasty recipes to help you overcome the barriers that keep you from eating naturally good.
We’re very excited that Becca of vegetarian-friendly Amuse Your Bouche, Cliona of slimming-survival guide Basement Bakehouse, Sarah of parenting and food site Taming Twins, and healthy foodie Jemma of Celery and Cupcakes, will embark on their #NaturallyGoodJourney over the next couple of months.
We’ve asked the four ladies to swap their usual dairy products for St Helen’s Farm goats’ milk products and have challenged them to come up with delicious recipes that are naturally good on the go, naturally good and quick, naturally good but naughty and naturally good and easy, to break through the nation’s healthy eating barriers. They’ll show us the results over the next couple of months!
We will, of course, share with you how they are getting on and give you a sneak peek at their recipes here on our blog, on our Facebook, and via our newsletter.
Make sure you’re also following our foodie friends’ #NaturallyGoodJourneys here:
Amuse Your Bouche
Celery and Cupcakes
At St Helen’s Farm, we believe it’s so important to eat a diet that’s packed full of naturally good foods.